Social Media Designed to Work for You!
At How High Creative we believe that the best results come from honest marketing and great story telling. No where else is this more true than in social media. We believe that successful social media strategy happens when the people who know how best to talk about their company are at the helm…that means you! We are here to train you how to utilize the tools that are available including understanding best practices and strategies to manage your time.
No matter if you are looking for some quick tips or training to take your social campaigns to the next level or you are starting from scratch we have a plan that will work for you.
Consulting & Workshop Items
Assessment of Goals & Market Position
We start by taking a look at where your company has already been engaged, it’s success rates and who that compares to similar companies. We use this assessment to determine which are the best social forums to engage in and help to develop a unique voice for your social campaign.
Setup of Appropriate Social Accounts
We then help you to set up the accounts you need. While we primarily focus on Facebook and Twitter, we can also explore other social realms such as Instagram, Pinterest, LinkedIn, Swarm, Yelp… and more.
Targeting of Influencers
Influencers are the companies and related industry folks that will help us by providing relevant content and interacting to help your company emerge as an expert in your field.
Creation of Unique Rules of Engagement
Rules of Engagement are made up of best practices as applied and specified for your unique business. Since you will likely have a team of some kind, or perhaps future team members join in your campaign, it is helpful to keep the rules consistent and that starts with this document.
Strategy and Marketing Plan
The best social media plans involve integration into your existing marketing plan. We can help you to do this, or create an entirely new plan for all of your marketing efforts. We will help carve out an easy to follow plan to assure your success.
Training
Not sure where to start with Twitter? That’s ok, we will train you and your team members in how to be proficient at the platforms we choose as well as in tools specifically designed to save time.
Content Creation
The key to all successful digital marketing is valuable content. This is no easy task. We can help you to create content that works for your unique campaign. We can create copy and images that make your posts vibrant and engaging.
Ad Management
Organic results almost always provide the best customer feedback and engagement, however in order to make sure your voice is heard above the rest it is often necessary to advertise on sites like Facebook. The good news is that these ads are far more cost effective than most traditional forms of advertising.
Monitoring & Assessment of Analytic Data
Creating a thriving Social Presence takes time and commitment. After a baseline has been established we can begin to review the data that is available so we can hone and adjust the strategy to be as effective as possible.
Ready to get started? Contact us today to discuss your Social Media Goals so we can build a plan that’s right for you.
Coming soon… Social Media Classes!
These classes will cover the topics above but in a small classroom setting giving you the opportunity to walk through the process step by step. Think about it like a boot camp for your Social Media education. Classes will range from social media 101 to understanding strategy and planning. Contact us for more information and check back for class dates and available spots.